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Nearly two in three Canadians agree the government should treat media bankruptcies as an emergency: Nanos poll
FRIENDS Executive Director: “Our democracy and our future as an independent country are at stake. A country that can’t talk to itself ceases to be. If we lose our media, we lose our country.”
Canadians are overwhelmingly in support of financial subsidies for news outlets in light of the COVID-19 pandemic, according to a Nanos study published Monday.
The study, commissioned by Friends of Canadian Broadcasting, found that nearly two in every three Canadians agree or somewhat agree that media bankruptcies should be treated as an emergency by the federal government.
“Our democracy and our future as an independent country are at stake. A country that can’t talk to itself ceases to be. If we lose our media, we lose our country,” said Friends executive director Daniel Bernhard.
The survey found that more than two-thirds of Canadians support or somewhat support the government sending aid to failing news providers.
With 250 Canadian newspapers having closed in the last 10 years, the study also found that almost 60 per cent of Canadians think having an independent CBC is critical.
In regards to information about the pandemic, 80 per cent of people said traditional media outlets — such as newspapers (including their online versions), private broadcasters and radio stations and CBC — are the most trusted sources of information.
CBC is the most trusted pandemic news source by Canadians, at 41 per cent, private broadcasters were second at 20 per cent, newspapers and their online products are trusted by 19 per cent of Canadians. Facebook, meanwhile, was trusted by five per cent of those surveyed.
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The survey also shows that almost 80 per cent of Liberal voters, 73 per cent of NDP voters, 90 per cent of Bloc Québécois voters and 88 per cent of Green Party voters believe social media platforms like Facebook are less accurate than traditional media, whereas 63 per cent of conservative voters feel the same way.
The conclusions in this Nanos survey are based on 1,036 randomly selected Canadians, 18 years of age or older, between March 30 and April 2, 2020 as part of an omnibus survey. The margin of error for this survey is plus 3.1 percentage points, 19 times out of 20.
