Broadcasting Issues and Canadian Public Opinion
on
August 11th, 2002
Addresses Canadian culture and content, the CBC, and media concentration
Overview
Ipsos-Reid polled 1,100 Canadians to gauge public opinion toward Canadian broadcasting. Major findings include:
- Canadians are proud of their culture and believe government must help promote it, but are worried about our ability to control our own affairs
- Canadians believe Canadian programming and the CBC are vital to preserving our culture and identity
- Canadians believe the CBC is doing well in meeting its public mandate, and favour maintaining or increasing the public broadcaster’s funding.
- Canadians are cautiously confident in the media to present balanced coverage, but believe the government should address media convergence
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